Case Study: Small Site, Big Results
Organization Type: Rural Behavioral Health Clinic ($7 million annual budget)
Location: Southeast U.S.
Team Size: 1 outreach person, 1 executive team, multiple clinical programs
The Challenge: Too Many Hats, Not Enough Growth
This small but dedicated provider had strong programs and deep roots in the community—but growth had slowed, and leadership was stretched thin. The Executive Director was juggling strategy, staffing, and funding. The COO was in the weeds daily. Neither had time for endless planning sessions or another vague “growth initiative.”
They weren’t short on effort. They were short on structure.
The Solution: Executive-Led Growth, Simplified
Together, the Executive Director and COO implemented the Mental Health Growth System with a clear focus:
Used the Growth Playbook to clarify where to focus and what to stop doing
Customized Buyer Styles messaging for hospitals, schools, and FQHC partners
Used pre-built templates to delegate communications and follow-up
Completed the technology assessment and implementation toolkit
They didn’t build a new department. They just installed a better way to work.
The Results: A Turning Point
📈 37% admissions increase in 90 days
📞 Outreach staff increased touchpoints by 4x using the new tools
👥 Leadership finally had line of sight into growth—and could steer it
“The Growth System gave us a roadmap and freed us up to lead. Our team is more focused, our results are real, and we’re just getting started.” — Executive Director
Why It Worked
This wasn’t about adding staff or spending money they didn’t have. It was about giving two seasoned leaders the structure, tools, and language to do what they’d always wanted to do, but didn’t know how to.
The Growth System turned their good intentions into measurable growth.