Growing a mental health organization is hard. We make it easier.

In mental health, most teams treat growth like guesswork. New tactics get tried. Budgets get spent. Results stay flat. Not because people aren’t working hard—because there’s no system guiding the work.

We’ve helped organizations grow from $25M to $40M+ by fixing that. The breakthrough was realizing that growth follows a predictable pattern when the right system is in place.

This system was developed by former operators who've built and scaled growth systems at organizations like Hazelden Betty Ford and the American Psychiatric Association. It's not theory—it's what actually works in the field.

The Mental Health Growth System gives you that system.
A complete playbook that shows exactly who to target, how to communicate value, how to follow up, and what to measure. Finally: clarity, confidence, and predictable growth

"Our BD reps were making it up as they went. This gave them structure without overwhelming them. Admissions are up 24% year-over-year."

CEO of $50 million dollar mental health agency

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Choose Your Solution

Growth System Essentials
$797

Your team is working hard but getting inconsistent results. Give them the structure they're missing.

You'll get:

The Core Growth Playbook (step-by-step guide)
➔ Exactly who to target (6 referral segments)
➔ What to say (messaging frameworks by segment)
➔ How to follow up (proven multi-touch sequences)
➔ What to track (activity metrics that predict admissions)

Targeted Messaging Worksheets
➔ Fill-in-the-blank value props for each referral source
➔ Buyer style adaptation guide (how to adjust for different decision-makers)

Implementation Guide
➔ 30-day quick-start plan to get your team aligned

Best for: Small-to-mid-size organizations (0-5 business development staff) that need a proven system without complexity.

Complete Growth System
$2695

Everything you need to implement this system across your entire BD team—with training materials, advanced tools, and ongoing support built in.

Everything in Accelerator, plus:

Team Implementation Package
➔ Staff training presentation deck (teach your team the system in 90 minutes
➔ Manager coaching guide (how to reinforce the system in 1-on-1s)
➔ 8-week rollout timeline with weekly milestones
➔ New hire onboarding checklist (get new BD reps productive in 2 weeks, not 2 months)

Advanced Performance Tools
➔ Territory planning workbook with ROI calculator
➔ CRM configuration guide (HubSpot, Salesforce, or custom)
➔ Monthly performance review templates
➔ Quarterly strategy refresh worksheets

12-Month Access to Updated Resources
➔ New templates, scripts, and tools as we develop them
➔ Quarterly playbook updates based on field testing
➔ Private resource library with bonus content

Real Implementation Examples
➔ Complete growth strategy from a $100M behavioral health org
➔ Before/after metrics showing 28% admissions increase
➔ Common implementation pitfalls and how to avoid them

Best for: Organizations with 5+ Business Development staff who want to professionalize their entire growth function, not just hand individual reps a playbook.

Growth System Accelerator
$1595

The tier that changes the game: Learn to convert 2-3x more referrals by matching your approach to how they actually make decisions.

Everything in Essentials, plus:

Buyer Styles System — Our most powerful conversion tool
➔ Learn to spot the 4 decision-making styles (Driver, ➔ Analyst, Stabilizer, Connector)
➔ Adapt your messaging, pacing, and follow-up to match each style
➔ Includes assessment tool, conversation guides, and style-specific email templates
➔ This alone has helped clients double their conversion rates

Call Planning System
➔ Pre-call research templates
➔ Objection response frameworks
➔ Post-call debrief checklist

Proven Referral Development Sequences
➔ 30/60/90-day multi-touch campaigns by segment
➔ Email templates, voicemail scripts, value-add resources
➔ Timing optimization (when to call, when to email, when to visit)

Best for: Organizations ready to move beyond "spray and pray" outreach to sophisticated relationship-building.

Customer Reviews

See what our clients say about achieving growth and success.

"Best $2,700 we've spent. The segment prioritization alone saved us from wasting time on low-value referral sources. We closed 12 new hospital partnerships in Q1." — COO, $60M addiction treatment organization

"We went from 68% to 82% census in 90 days using the Buyer Styles framework. Our team finally knows how to adjust their approach for different decision-makers." — VP of Growth, $35M community mental health center

★★★★★

★★★★★

Some of the Organizations We've Helped

Works in general and specialty environments.

Service line growth

Organization-wide admissions

Growth Strategy

Start Growing Today

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Choose Your Solution

Follow Step-by-Step Plan

Grow Admissions

Pick the tier that matches your team size and growth goals. All three include the core system—you're just choosing your level of implementation support.

Implement the 5-stage growth process with your team. Target the right segments, train on Buyer Styles, and start tracking what actually drives admissions

See predictable admissions growth in 30-90 days.

A Complete Growth System.

Most products offer a piece of the puzzle: a template here, a script there, maybe a short training video. They solve a surface-level issue, then leave you right back where you started. It's frustrating, exhausting, and avoidable.

The Mental Health Growth System is different.

It's not a one-off tool or a quick fix. It's a complete framework built on four interconnected components:
➔ Strategy: Who to target, how to segment, where to focus
➔ Process: The 5-stage outreach system your team can follow
➔ Mindset: Buyer Styles and messaging frameworks that convert
➔ Technology: CRM workflows and dashboards to track what works

Plus a built-in feedback loop so you can continuously improve based on what's actually working in your territory.

This was built specifically for behavioral health organizations dealing with limited time, lean teams, and tight budgets. Whether you're trying to increase admissions, strengthen outreach, or lead your team with more clarity, this system gives you everything you need to grow predictably.